A brand concept for a toy brand. The idea behind the brand “Enchanted Creations” is a company that sells customizable stuffed animals. Individual parts- heads, arms, bodies, legs, and extra features can be mixed and matched to create a whole new creature.
For the logo, I created an emblem logo that combines elements of whimsy, craftsmanship, and nature. To give the logo a playful look, I arranged the letters at varying heights to create a sense of movement and charm. The lettering is enclosed within a semicircular frame surrounded by leaves, reinforcing the connection to nature. A needle and thread weave around the frame, with the sewing needle depicting a wand, adding a touch of magic to the overall design.
Alongside the logos, I created a variety of illustrated characters to showcase the different part combinations that can be assembled. The characters also add a playful, engaging element to the brand, helping it appeal to young audiences.
I created several mockups incorporating the brand's logos, design elements, and colours: Packaging, stickers, and wrapping paper, showing what the branding would look like in actuality.
