About work
A concept for a PSA campaign for anxiety disorders, aiming to dispel misconceptions and educate about the disorder. For the campaign, I created an assortment of designs for different types of applications: billboards, posters, social media posts, magazines, and merch.
Each of the designs features a figure in the center that depicts one symptom of anxiety, such as increased heart rate, sweating, trembling, a sense of impending danger, or trouble concentrating- a different one on each poster. Beneath it is the slogan “more than you think,” which is meant to represent how anxiety is not taken seriously and is just thought of as something you can just get over.
The overall design was kept simple to draw viewers' attention to the figure at the center.
